Saturday, November 7, 2009

Burger King Japan & Windows 7's Whopper of a Marketing Campaign

Windows 7 Whopper with 7 burger patties available for 7 days for a cost of ¥777.

ft celebrated the release of Windows 7 here in Japan with a Burger King promotion for the Windows 7 Whopper. It was supposed to be during the week of October 22-28th, but it was extended until Friday, November 6th.

Measuring 5.1" (13 cm) in diameter, the Amerikanbanzu ("American sized buns" in English) Windows 7 Whopper has seven ¼ lb (113 grams) beef patties totaling 1 ¾ pounds.

Keanna didn’t have school on Thursday but Sydney did, so she and I went for a walk off base to the newly opened Burger King in Yokosuka. There was no way I was going to pass this up after seeing it on their website. Yes it’s just a whopper, but it’s another unique thing that Japan has to offer.

Bob and I talked about it and I told him I wanted to at least get a picture of it, so after we got it [to go] Keanna wanted to send him a picture. I took a picture of her holding it with my cell phone and emailed it to him with the subject "Hungry?" He wrote back immediately (this surface ship thing is still amazing to me, if he were on a submarine I'd hear back from him in a month or two, and I wouldn't have been able to send him a picture in the first place) with the response, “Have friends to help eat it?”

We headed back to Sydney’s school, picked her up, headed home and dug in. Did we manage to eat it? Less than a third between the three of us.

In the spirit of it all this will post on the 7th at 0707 JST.


newsjunkie said...

I told you you'd love the surface ship. :)

And I'm a HUGE burger eater but that looks pretty gross to me. Even if you slapped some cheese on there, not my thing. But like you, I'd probably have to buy one just to say I'd done it. :)

Alisa said...

yucky! haha
I cant have more than 1 patty on a burger.
But... for 777Y... i might have bought it, like you to say i did. :)

mandy_Reeves said...

i wonder how many points that is for Weight Watchers...did you happen to get the nutrition info? I'm curious, since at weight watcher meetings, we sometimes talk about the really yummy fatty foods and calculate the points values just for laughs.

Anonymous said...

I called my husband over to see it and he's drooling. He's def. a burger man. I think he would be able to finish a few actually, and hes pretty fit.. 6ft 180lbs & navy approved lol.

Katie said...

Sandy, you were right!

Mandy, I'll look into it, now I'm curious myself.

Alisa, how could I not try it?! I take advantage of living here, and this was just another example of it :)

Anonymous, that made me laugh! Wish he could try it....but you could always go to BK and give him the chance! ;)

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