That's not a typo, they really are apple pie with carrot flavor. I didn't taste much carrot and wonder if they added the flavor since rabbits are synonymous with carrots.There aren't many Japanese Christians, but what I noticed when we lived here from 2008-2010 and again this time around, the commercialization of holidays is becoming the norm. Check out this post or this one, both about Santa Claus and Christmas from December 2008. This is the first time Nestle has connected Kit Kats with Easter.
In a recent post about Japanese Kit Kats I talked about them being popular and marketed to students. These continue to do so. I asked a man on the train platform to translate the packaging for me. According to the kind gentlemen who spoke excellent English, Nestle is saying Easter is an ii sutaato or "great start." April also happens to be the start of the school year in Japan, so they're playing that up.
There are 13 different designs in all and 12 minis in each bag. One in every 30 has the "Lucky Easter" design. We only opened three, but the first was that one. Lucky me?!
I thought they were very good and sweet. I didn't taste much carrot though; probably for the best. One of my daughters didn't like them and the other wouldn't try. They reminded me of the Nagano Apple Kit Kats I got on our trip to see the Nagano Snow Monkeys. You can click here to see that post.
I hope your spring is off to an ii sutaato!
3 comments:
I have a post about these too:
https://tokyo5.wordpress.com/2015/03/16/easter-kit-kat/
I could have sworn I replied on your post yesterday! Did you like them? I saved some for my husband to try but I don't think he'll care for them. I talked to an ex-pat friend who lived in Japan for 15 years and she explained more about "good start," graduation, etc. clever Nestle.
I haven't tried them. I rarely eat chocolate.
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