There aren't many Japanese Christians, but what I noticed when we lived here from 2008-2010 and again this time around, the commercialization of holidays is becoming the norm. Check out this post or this one, both about Santa Claus and Christmas from December 2008. This is the first time Nestle has connected Kit Kats with Easter.
In a recent post about Japanese Kit Kats I talked about them being popular and marketed to students. These continue to do so. I asked a man on the train platform to translate the packaging for me. According to the kind gentlemen who spoke excellent English, Nestle is saying Easter is an ii sutaato or "great start." April also happens to be the start of the school year in Japan, so they're playing that up.
There are 13 different designs in all and 12 minis in each bag. One in every 30 has the "Lucky Easter" design. We only opened three, but the first was that one. Lucky me?!
I thought they were very good and sweet. I didn't taste much carrot though; probably for the best. One of my daughters didn't like them and the other wouldn't try. They reminded me of the Nagano Apple Kit Kats I got on our trip to see the Nagano Snow Monkeys. You can click here to see that post.
I hope your spring is off to an ii sutaato!